Business Events

Signups, billing, orders and the numbers that move money. 2 articles.

Three white metric cards in a row, the middle one larger with a yellow value block and a blue up arrow

Sep 26, 2026 6 min

Metrics that are just a number

Some numbers don't need a chart or a BI tool. They need to be somewhere you'll see them. Here is how insight cards work in Butters, how to keep them current from cron, and how to tell whether a number belongs on a card, in the feed, or in an analytics tool.

CLI Cron

A path linking a person icon, a yellow credit card, a coral dot and a stack of coins

Sep 23, 2026 5 min

What to track first: the events that move money

The temptation is to track everything. The useful move is to track the handful of things that happen to your revenue: signups, payments, failures, cancellations. Here is how to pick them, name them, and wire them in without making a mess.

API Insights